12 ways to grow your Business on Instagram
Instagram is that one platform which was not a Priority for Businessmen around the globe. People kept thinking for sometimes that it is almost impossible to promote a business on Instagram. Now the Beliefs are changing because Instagram has proved to be a black sheep. By taking the help of this Black Sheep one can market his/her brand in an effective way and can earn a hell amount of money.
Today we are going to tell you 10 ways through which you can market your brand on Instagram and how to grow your business on Instagram and how to be effective in it.
Introduce your brand
We live in a digital era and today it is very important that you go digital if want to market your brand. If you want to grow your business on Instagram then it is important that you introduce it in the digital arena. Introduce your brand in the digital market by posting content about it on Instagram. Instagram is that one platform which can help in boosting your business for the greater good. If you have a brand or a product with you then it is important that you go live with that product or brand on Instagram. Make a specific account of your brand and introduce it to the world to see how the magic will unfold.
Produce content about your brand
It is not enough to go online with your brand. It is important that you should talk about your brand continuously on Instagram if you want your business to grow. How the audience will know that you have these products with you if you will not talk about them? It is important after introducing your brand on Instagram that you talk about it. Talk about your products, talk about your brand and talk about all the things which can connect the audience with your brand. Tell them why your products are the best and why they are different from the other competitors.
The more you talk about the brand, the more people will be interested in it. It is imperative that you come up with a content which is relevant to your brand, go for amazing pictures, go for amazing videos and make sure that your content is genuine enough so people can feel interested in it. Genuine content is the best way to connect with the audience of Instagram and it can boost your business in an effective way as well.
Engage the audience
Gone are the days when one could shout at the crowd that hey look I have this brand with me and I want you to buy it. Today it is the Digital age and it is very important that we keep pace with it so we don’t lag behind. The best way to buy loyal customers for your brand is by having attentive audience for it. Instagram is a wonderful platform and it can provide you with the future customers in the form of active audience. All you need to do is you need to make sure that you communicate with your followers regarding your brand. Communicate with the audience, communicate about your brand and tell them why they need to buy this. Communication with the audience is the show short key to grow your business on Instagram.
How often do you post?
Some people want things easy. Even if they have a brand or a product with them they don’t feel the need to post about these things on a regular basis. Instagram is that platform which works well if you attend it daily. It is imperative to know that you need to post almost all the time for first few months if you want to grow your business on Instagram.
There is no such thing as a free lunch. If you want you to grow your business on Instagram and if you want your products to sell like hotcakes then it is important that you market these products on Instagram. How can you market these products? By posting about them, make a picture about your products, make a video about your brand and then post it.
It is imperative that you become innovative, it is important that your content is genuine. With the help of right hashtags and posts you can attract the audience and potential customer in an effective and easy way. Make sure you work for your brand; make sure you work for the audience so they can be turned into a potential customer. Post often, post almost all the time for a month or two and once your brand is with the audience then it is not going away and this is what we are trying to achieve.
Share for share
Courtesy goes a long way, if you are one such brand who is still struggling to get noticed in the audience then we know of a way which can work wonders for you. This way is called share for share. Do not underestimate the power of sharing other’s content in your post on Instagram. Instead look out for accounts which are the same size as you’re on Instagram and then try to post their content on your feed.
Once these brands will see that someone is continuously reposting their pictures and even tagging them then they will feel obliged to do the same for you. Share for share on Instagram goes a long way and it is the super tactic to grow your business on Instagram. When other pages start reposting your content on their feed then your brand will reach more audience and potential customers and it will have more chances to get noticed in the digital world.
Nothing worth having comes easy. If you want to market your brand on Instagram then it is important that you provide your followers with free Merchandises of your product. Once the audience will see that you are providing free merchandisers then they will have the chance to try these products. This way you will have loyal customers from the audience who will pass the message to the other people that this brand is good and that they are also providing us with free merchandisers. Eventually this way your business will grow with the help of Instagram.
Ask me a Question
Instagram has recently introduced a feature and this feature is super famous among the audience. This feature is called ask me a question. The user uses this feature and then the audience gets a chance to ask the user a question he or she desires. Simply by using this feature of ask me a question you can feel connected with your audience. For a long time it is quite possible that people won’t talk about your brand and that they start being personal with you on this feature but overtime if you will continue doing this then eventually they will start getting interested in your brand for the sake of asking questions.
Ask me a question can be the perfect strategy to Boost Your Business on Instagram and it is that one strategy which can work wonders for you. Make sure you use this feature and let your audience ask you questions. Do not be bothered if they ask rude questions because eventually by using this feature you will build an audience and you never know when this audience turns into your potential customer.
Comment and like the pictures of relevant accounts
If you are one such person who is worried about the low number of followers on Instagram then we have a trick. There must be hundreds of relevant brands on Instagram. All you need to do is, you need to post a comment or like the pictures of relevant brand.
This way out of courtesy the other brand will like your pictures and will also posts the comments. This two way communication will increase the number of followers and this way your brand will reach to more people and to more audience. Commenting and liking the pictures of relevant brands is the sure shot way to grow your business on Instagram.
Are you using Instagram paid advertising option?
Well, to be honest there is no such thing as a free lunch. You have to work for things if you want them to work for you. Instagram offer the brands with the option of paid advertisement. Now simply by paying the small fee you can let Instagram advertise your brand on its platform. Nothing will boost Your Business than this.
When your advertisement will be live on Instagram then more people will see it and eventually there will be more traffic to your web page or brand. This way you can also be certain that you will have more audience and more potential customers. Make sure you are using Instagram paid advertisement option to Boost Your Business on Instagram
The right use of Hashtags
Hard work goes a long way but smart work goes a longer way. Instagram is all about strategies, simply by making use of different marketing strategies you can market your brand on Instagram in an effective way.
Instagram is all about hashtags and a right hashtag can make your post viral in seconds or minutes. It is very important when you are creating a post on Instagram to choose which hashtag you are going to use for that post. It is never a good idea to go for few hashtags. It is important that you research the hashtags and you know where your content will show up.
It is important that you mention different celebrities in your hashtags as well because mostly people search celebrities on Instagram and when your brand will show among the celebrities then it will have more chances of getting noticed. Grow your business on Instagram with the help of hashtags.
Take help from an influencer
In Instagram you will find many influencers. It is important to know who those influences are. Well, influencers are those people who promote your brand on Instagram in return of a small fee. If you want to build major audience for your brand and if you want that your brand reaches more audience and potential customers then it is important that you take the help of an influencer on Instagram. Pay him the fee and then see how the magic will unfold. Influencers have many big accounts on their disposal and in return of the fee they promote your brand on these accounts.
Taking help from an influencer on Instagram goes a long way because it is almost certain that after this your brand will reach more audience and potential customers. If you are new on Instagram and your brand is not working wonders for you then it is important that you take the help of influencers and let them do the magic for you.
Make use of the stories feature
Well, technically speaking, the stories feature of Instagram is making and creating brands. We live in a busy world and we also live by trends. To be honest, stories of Instagram are more famous than the posts of Instagram. If you want to market your brand on Instagram then it is important that you post about your brand or product on your stories. People may miss your post but there are fewer chances that they will miss your stories as well.
It is a fun thing to play stories and see what is inside it and this is what you are going to use if you want to grow your business on Instagram. Engage the customers and audience by posting about your content on the stories of Instagram. The more stories you will post, the more chances you will have and the more chances, the more success.
We have talked about the ways of marketing your brand on Instagram. Take notes, make intelligent use of these options and see how the magic will unfold for you on Instagram. Instagram is a very intellectual platform and it can boost your business if you use it wisely.